portfolio

est. 2022

About

Neon Moon Records offers a new model in the music industry to empower, educate and establish artists who are honing their craft and developing their business.


We provide holistic label and artist management services to maximize release potential using a knowledgeable & passionate team who will support them in every facet of the industry.


We personalize a business strategy to support musicians across the spectrum, reaching a global audience while championing artist ownership.

Who we are

  • Alberta-based boutique record label with access to a world-wide network of distribution, sync and marketing partners
  • We are passionate about developing artists and releasing music in strategic and creative ways.
  • We offer a fee-for-service model while maintaining the spirit of a competitive record label; retaining less than industry standard on the income we generate for our artists.

What we do

  • PRODUCTION (BENALTO SOUND)
  • DISTRIBUTION (DIGITAL, PHYSICAL)
  • ADVANCED MARKETING SERVICES
  • SYNC AND BRAND PARTNERSHIPS
  • PRESS AND PUBLICITY
  • RADIO AND PLAYLISTING
  • CANADIAN GRANT WRITING & CONSULTATIONS
  • LIVE EVENTS
  • DAY-TO-DAY PROJECT MANAGEMENT
  • PROJECT REPORTING AND FINANCIAL REPORTING


PRODUCTION

  • We work directly with artist teams to identify production and content creation needs for your project including official audio and video releases, social media content creation, and marketing assets


  • We can facilitate and directly engage music producers and mixing engineers, video producers, and content creators on the artists behalf for work on your project implementing industry standard contracts to protect your intellectual property rights


BENALTO SOUND


A&R FOCUS

  • Develop bespoke release strategies for all projects optimised for artist growth in the global music marketplace
  • Utilise industry leading metrics to evaluate asset performance on DSPs to best target marketing and advertising spends
  • Have access to a global Audience Engagement Team to target artist growth and development in 17 international markets including Canada, USA, UK, GSA, Europe, Australia and South America.

DISTRIBUTION

DIGITAL

  • Our distribution partner is a preferred platinum & plus partner for Spotify and Apple
  • Each release will have access to in-depth analytics such as song skip rates to strategize marketing and advertising spends
  • International Contacts - Access to a global team in 17 music markets with people on the ground to directly pitch to DSP’s with support from that international team
  • Not only do we have the ability to distribute to these countries, but we have the ability to focus on specific markets with direct contacts.

PHYSICAL

  • Flexible physical distribution, focused on the ideal results for your release.
  • World-wide physical distribution opportunities with partners in key territories and retailers such as HMV, HHV, Target and more
  • World-wide Physical Distribution: Strong partnerships in USA, UK, Europe and Australia
  • Flexible Distribution: Providing flexible distribution, focused on the ideal results for your project. As part of physical distribution, optional services include World-wide distribution, project management, retail marketing, D2C, and Manufacturing.

DIRECT 2 CONSUMER

ONLINE ARTIST MARKETPLACE

  • Develop bespoke artist online storefronts for marketing on artist website and social media platforms including Spotify


  • Sell directly to fans around the world without having to purchase any stock upfront


  • Global Fulfilment by Neon Moon and our D2C Partners


  • Curate and Monetize online communities and Fan Clubs

ADVANCED

MARKETING

SERVICES

Neon Moon Records has the ability to utilize an international audience engagement team to grow, engage and monitor artists' audiences.


This is performed in a number of ways including creating, marketing and optimizing content as well as developing and implementing fan acquisition strategies across digital, promotions (PR, Radio, TV), licensing (Sync, Brand Partnerships) and Video Channel Management.

D2C

1

Provide D2C sales and fulfilment for our artist’s web stores and partners

TOUR

MERCH

2

Facilitate international tour merch and music product stocking

social

media

3

World-leading promotional, digital marketing, advertising and social media strategies, using experience and expertise to formulate original and groundbreaking ideas to generate publicity and awareness, build audiences, engage fans and drive sales and revenue for new releases and catalogue titles.

SYNC

AND

BRAND PARTNERSHIPS

1

working closely with an extensive global network of music supervisors and agencies, our partnered agency receives over 200 briefs a month.

2

Our distributor’s global sync team acts as the creative conduit between our label and the advertising, TV, film and video games industries.

3

One of the fastest growing revenue streams for artists, we can help facilitate opportunities with music supervisors and brands looking for new releases and existing catalogue.