Marketing, Branding & Impact | Neon Moon Records

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Release ​Description

Canadian indie sensation and Banff's first poet-​laureate, Amelie Patterson, returns with ​"Armageddon," a soulful folk-rock track that blends ​introspective lyrics with a laid-back, acoustic-​groove-driven sound.


For fans of Katie Pruitt, Maggie Rogers, and Angie ​McMahon, "Armageddon" offers a soft yet powerful ​reflection on the pressing issue of climate change; ​an essential addition for any playlist seeking to ​bridge the gap between heartfelt folk-rock and ​socially conscious songwriting.



Preview on DISCO

Napoleon

October 25, 2024

Key Marketing Drivers

Release Rollout

Armageddon

Single | Sept 20, 20​24

Preview on DISCO

Napoleon

EP | October 25, 2024

Preview on DISCO

Armageddon

Official Music Video

Sept 27th , 2024

About

Finding meaning in combating hopelessness. This music ​video traverses the bleak landscapes of the Badlands in ​early spring. At first glance there's only a harsh ​landscape and receding snow, but the beauty of life ​waking up after winter and yearning to go on is in the ​details. The video draws parallels to the lyrics of the ​song - taking on themes of climate change and finding ​meaning in combating apathy.


Watch

Preview on DISCO

Armageddon | Sept 20th, 2024

Genre:


Subgenres:


Moods:

Alternative


Singer-songwriter, Folk-rock


Ch​ill, Heartfelt

Release Description

Canadian indie sensation and Banff's first poet-laureate, ​Amelie Patterson, returns with "Armageddon," a soulful ​folk-rock track that blends introspective lyrics with a ​laid-back, acoustic-groove-driven sound.


For fans of Katie Pruitt, Maggie Rogers, and Angie McMahon, ​"Armageddon" offers a soft yet powerful reflection on the ​pressing issue of climate change; an essential addition for ​any playlist seeking to bridge the gap between heartfelt ​folk-rock and socially conscious songwriting.

Preview on DISCO

Napoleon | October 25th, 2024

Genre:


Subgenres:


Moods:

Alternative


Singer-songwriter, indie-rock, ​folk


Dramatic depth, emotional

Release Description

Western Canadian auteur, Amelie Patterson presents her highly ​anticipated acoustic EP, "Napoleon". The project showcases her ​exceptional storytelling ability and folk artistry, with songs ​that are both introspective and profoundly resonant.


Capturing the essence of storytelling through poignant lyrics ​and minimalistic instrumentation; this EP is perfect for fans ​of Waxahatchee, Brandi Carlile, Maggie Rogers and Gillian ​Welch with standout tracks "Armageddon" and "Napoleon".

Social Media

Key Platforms:

Instagram: High-engagement visual content including stories ​and reels, ideal for visuals that resonate with a mature yet ​trendy audience.


YouTube Shorts: Short, engaging video clips to capture the ​attention and drive new listeners to Official Content, music ​videos and DSP smart links.


Facebook: Longer-form content and live sessions to leverage its ​broad, slightly older demographic; focus on deeper fan ​engagement and event promotions.


Posting Schedule:


Minimum of three posts per week across all platforms, ​strategically timed to maximize engagement during peak ​activity windows (evenings and weekends).



Content Types:

DIY Video Content: Showcase behind-the-scenes (BTS) footage of ​music production or day-in-the-life videos which resonate ​with fans of the singer-songwriter genre.


Exclusive Merchandise: Highlight limited edition or time-​sensitive merchandise with eye-catching visuals and direct ​calls to action.


Teaser Clips: Distribute short, engaging clips of upcoming ​releases to generate buzz and drive traffic to streaming ​platforms.


Poetry | Short Form video pieces

- The Dissertation | lyric videos in 30s chunks

- Still photos w/ short poems


Drop Shadow

SOCIAL MEDIA METRICS

3,165 followers

For the most up to date stories and posts.

Amelie Patterson @ameliepmusic





Target Audience:

Primary demographic: Female, ages 25-50, who prefer the ​Alternative Singer-Songwriter genre. This group values ​authenticity and connection with the artists they follow, often ​seeking deeper engagement and exclusive content.

196 subscribers

16 videos



Facebook

1,700 followers

Amelie Patterson

Artist

/ameliepattersonmusic

Key Performance Indicators (KPIs):

Subscribers: Growth in followers across all platforms, with a ​focus on converting one-time viewers into long-term ​subscribers.


Streams on DSPs: Increase in streaming numbers, tracked through ​platform-specific analytics and correlated with social media ​activity spikes.


Clicks on Smart Link: Monitor the performance of Smart Links ​used in posts to track engagement and conversions, optimizing ​based on data-driven insights.


User-Generated Content (UGC) Campaign:

Calgary (YYC) and Banff (National Park) focused campaigns on Sustainable Living, Historial Context of ​City living and modern realities of living in a National Park.


  • Connect with YYC communities to build collaborative content with: YYC Biking, History, Sustainable ​Living and Folk Clubs
  • Discussion of forest fires w/ Cliff Whyte. Perspective of Banff native on Jasper Evacuation/Fire


Encourage fans to create their own videos featuring your music and hastags, particularly focusing on ​emotional or impactful moments.


Selected Press & Quotes

B-side & Badlands

"Amelie Patterson’s voice is siren-like, beguiling and smooth. With “The War,” the ​singer-songwriter navigates tumultuous waters and extends a loving hand to another ​struggling with impenetrable darkness clawing for a way out.”

Last Day Deaf

"The War is among the most outstanding tracks we’ve experienced in the recent past, ​confronting the profound topic of mental illness with exceptional nuance and ​sensitivity."

Pop Hits

"There’s no doubt that Amelie Patterson is one of the best songwriters of her generation. ​As an artist and a community builder, Amelie’s poetic predisposition has earned her a ​golden reputation from the start as an artist and a poet."

Upcoming Tour Dates

Artist Bio

Artist Current ​Location:

Artist Hometown:

Calgary, Alberta


Banff, Alberta

Western Canadian alt-pop auteur Amelie Patterson is a songwriter’s songwriter. Amelie’s poetic predisposition has ​landed her a golden reputation as a songwriter and community builder. An industrius auteur and a consummate ​connector, Amelie elevates her craft and community as the founder of songwriting society Pre-Death, Pro-Fame, and ​with her production and songwriting project We Are Crickets, which has placements with clients including McDonalds. ​Her latest is The War, an EP connecting a patchwork of emotional moments each building to a cascading catharsis. ​Amelie’s sophisticated folk foundations are adorned with polite instrumentation cueing dramatic depth that echoes ​contemporaries like Brandie Carlisle, Laura Marling, or Soccer Mommy. She has performed alongside Serena Ryder, ​Matt Andersen and Sarah Harmer and has been awarded Alternative Recording of the Year at the YYC Music Awards, as ​well as received Calgary’s coveted White Hat. Amelie was the inaugural poet-laureate of Banff, Alberta.



LINKS

team@neonmoonrecords.com

© 2024 Neon Moon Records | Hurry Hard Music Ltd.