Marketing, Branding & Impact | Neon Moon Records
Release Description
Canadian indie sensation and Banff's first poet-laureate, Amelie Patterson, returns with "Armageddon," a soulful folk-rock track that blends introspective lyrics with a laid-back, acoustic-groove-driven sound.
For fans of Katie Pruitt, Maggie Rogers, and Angie McMahon, "Armageddon" offers a soft yet powerful reflection on the pressing issue of climate change; an essential addition for any playlist seeking to bridge the gap between heartfelt folk-rock and socially conscious songwriting.
Napoleon
October 25, 2024
Key Marketing Drivers
Armageddon
Official Music Video
Sept 27th , 2024
About
Finding meaning in combating hopelessness. This music video traverses the bleak landscapes of the Badlands in early spring. At first glance there's only a harsh landscape and receding snow, but the beauty of life waking up after winter and yearning to go on is in the details. The video draws parallels to the lyrics of the song - taking on themes of climate change and finding meaning in combating apathy.
Armageddon | Sept 20th, 2024
Genre:
Subgenres:
Moods:
Alternative
Singer-songwriter, Folk-rock
Chill, Heartfelt
Release Description
Canadian indie sensation and Banff's first poet-laureate, Amelie Patterson, returns with "Armageddon," a soulful folk-rock track that blends introspective lyrics with a laid-back, acoustic-groove-driven sound.
For fans of Katie Pruitt, Maggie Rogers, and Angie McMahon, "Armageddon" offers a soft yet powerful reflection on the pressing issue of climate change; an essential addition for any playlist seeking to bridge the gap between heartfelt folk-rock and socially conscious songwriting.
Napoleon | October 25th, 2024
Genre:
Subgenres:
Moods:
Alternative
Singer-songwriter, indie-rock, folk
Dramatic depth, emotional
Release Description
Western Canadian auteur, Amelie Patterson presents her highly anticipated acoustic EP, "Napoleon". The project showcases her exceptional storytelling ability and folk artistry, with songs that are both introspective and profoundly resonant.
Capturing the essence of storytelling through poignant lyrics and minimalistic instrumentation; this EP is perfect for fans of Waxahatchee, Brandi Carlile, Maggie Rogers and Gillian Welch with standout tracks "Armageddon" and "Napoleon".
Social Media
Key Platforms:
Instagram: High-engagement visual content including stories and reels, ideal for visuals that resonate with a mature yet trendy audience.
YouTube Shorts: Short, engaging video clips to capture the attention and drive new listeners to Official Content, music videos and DSP smart links.
Facebook: Longer-form content and live sessions to leverage its broad, slightly older demographic; focus on deeper fan engagement and event promotions.
Posting Schedule:
Minimum of three posts per week across all platforms, strategically timed to maximize engagement during peak activity windows (evenings and weekends).
Content Types:
DIY Video Content: Showcase behind-the-scenes (BTS) footage of music production or day-in-the-life videos which resonate with fans of the singer-songwriter genre.
Exclusive Merchandise: Highlight limited edition or time-sensitive merchandise with eye-catching visuals and direct calls to action.
Teaser Clips: Distribute short, engaging clips of upcoming releases to generate buzz and drive traffic to streaming platforms.
Poetry | Short Form video pieces
- The Dissertation | lyric videos in 30s chunks
- Still photos w/ short poems
SOCIAL MEDIA METRICS
3,165 followers
For the most up to date stories and posts.
Amelie Patterson @ameliepmusic
Target Audience:
Primary demographic: Female, ages 25-50, who prefer the Alternative Singer-Songwriter genre. This group values authenticity and connection with the artists they follow, often seeking deeper engagement and exclusive content.
196 subscribers
16 videos
Key Performance Indicators (KPIs):
Subscribers: Growth in followers across all platforms, with a focus on converting one-time viewers into long-term subscribers.
Streams on DSPs: Increase in streaming numbers, tracked through platform-specific analytics and correlated with social media activity spikes.
Clicks on Smart Link: Monitor the performance of Smart Links used in posts to track engagement and conversions, optimizing based on data-driven insights.
User-Generated Content (UGC) Campaign:
Calgary (YYC) and Banff (National Park) focused campaigns on Sustainable Living, Historial Context of City living and modern realities of living in a National Park.
- Connect with YYC communities to build collaborative content with: YYC Biking, History, Sustainable Living and Folk Clubs
- Discussion of forest fires w/ Cliff Whyte. Perspective of Banff native on Jasper Evacuation/Fire
Encourage fans to create their own videos featuring your music and hastags, particularly focusing on emotional or impactful moments.
Selected Press & Quotes
B-side & Badlands
"Amelie Patterson’s voice is siren-like, beguiling and smooth. With “The War,” the singer-songwriter navigates tumultuous waters and extends a loving hand to another struggling with impenetrable darkness clawing for a way out.”
Last Day Deaf
"The War is among the most outstanding tracks we’ve experienced in the recent past, confronting the profound topic of mental illness with exceptional nuance and sensitivity."
Pop Hits
"There’s no doubt that Amelie Patterson is one of the best songwriters of her generation. As an artist and a community builder, Amelie’s poetic predisposition has earned her a golden reputation from the start as an artist and a poet."
Upcoming Tour Dates
Artist Bio
Artist Current Location:
Artist Hometown:
Calgary, Alberta
Banff, Alberta
Western Canadian alt-pop auteur Amelie Patterson is a songwriter’s songwriter. Amelie’s poetic predisposition has landed her a golden reputation as a songwriter and community builder. An industrius auteur and a consummate connector, Amelie elevates her craft and community as the founder of songwriting society Pre-Death, Pro-Fame, and with her production and songwriting project We Are Crickets, which has placements with clients including McDonalds. Her latest is The War, an EP connecting a patchwork of emotional moments each building to a cascading catharsis. Amelie’s sophisticated folk foundations are adorned with polite instrumentation cueing dramatic depth that echoes contemporaries like Brandie Carlisle, Laura Marling, or Soccer Mommy. She has performed alongside Serena Ryder, Matt Andersen and Sarah Harmer and has been awarded Alternative Recording of the Year at the YYC Music Awards, as well as received Calgary’s coveted White Hat. Amelie was the inaugural poet-laureate of Banff, Alberta.
LINKS
team@neonmoonrecords.com
© 2024 Neon Moon Records | Hurry Hard Music Ltd.